Scan through the 5 biggest challenges we hear business owners talking about - if you can relate, pick the solution that will move your business forward and let us know how it goes!
Challenge: Allocating the right amount for marketing.
Solution:
Challenge: Overwhelm, anyone? It’s no wonder, with shiny tools and tactics being pushed at you every time you glance at your social feeds.
We constantly have business owners come to us who have switched gears so often that nothing’s doing what it should. They’re not up to speed on what it costs them to bring a lead or sale in the door, and often are not even sure what they’re spending each month.
Solution:
Challenge: Finding out whether people actually want or need what you are selling.
Solution: Run a test for a minimum viable product. Some business owners will even test with a mockup in their ad, then when people purchase, the brand will refund their money or let them know delivery was delayed a little … it is a clever approach as long as the buyer isn’t being disadvantaged.
You could run a survey, but the answers people give in a survey compared to the action they take with their wallet can be completely different. If you run a survey, include some kind of commitment to see what action people really will take.
Run a Kickstarter campaign to see if there’s uptake, or launch on ProductHunt to test the reaction.
Many business owners simply start by having a marketing campaign built, launching it, giving it a few weeks and then analysing the results. The beauty of this is that even though it costs in ad spend, it’s likely they make sales in week one, and they also have exact data on cost-per-acquisition of a new customer, that is right for their brand. Buying data gives you a powerful asset.
Challenge: Getting enough of the right kind of traffic, so that people buy.
Solution:
For more assistance, use our free guide: “Is your site even traffic-ready?”
Challenge: Regularly crafting compelling social media content can be a daunting task, especially for lean teams.
Solution: Batch your content creation. For instance, when you film a longer-form video, it can be sliced into shorts. You can film sections of a video, wearing the same outfit, so that you can stitch together different hooks, core messages and calls to action. That lets you test combinations and iterate off the winners.
When you write a blog, it can be sliced up to create a bunch of social media posts.
Automate your content posting. We use SEMRush, but you can also post for free from Meta’s setup for Facebook and Instagram, and look at software such as Buffer or Hootsuite for alternatives.
At the same time, keep room for on-the-spot content. Don’t be afraid to make a video or send a tweet when relevant events are unfolding if what you have to say is on-brand.
Marketing is one of those things that every single brand could be “doing better”, so don’t be discouraged by that feeling. Instead, create a system that serves your brand and your team, as well as your audience. Keep consistency at the forefront and you’ll find the method that suits you best.
If you’d like to have a professional setup to run your marketing in-house, ask us about our All-in-one Business Marketing Kit or purchase that here. We’ll set it up AND road-test it for two weeks so that you can rest assured the system works, then we’ll show you how to run it yourself.
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