We believe there's not much point doing cool stuff if we don't use our wins to elevate others who are doing the same.

At McKee Creative, we've always been determined to make a positive impact with our work.

It plays out in every avenue of what we do - whether it's choosing brands to partner with, how we produce things, or what brands we choose to sponsor - we always make an effort to consider how our work can make the world a kinder place.

McKee Creative Digital Marketing is proud to support community initiatives that help make this world a better place.

Well Aware is a 501(c)3 nonprofit that funds and implements sustainable clean water systems to drive economic development and empower communities in East Africa.

At Well Aware, they believe their responsibility to their partner communities goes far beyond the drilling of a hole. Nearly 60% of water projects in Africa fail, often within the first year. 100% of Well Aware’s water systems work and they last because of realistic, responsible planning and collaboration.

Their partner communities are motivated, organized, and prepared communities who need only sustainable clean water to kick-start their success. That’s why they adapt each project according to the community's specific needs and collaborate with local leaders to ensure the water system’s long-term success.

Every $15 provides lasting clean water to one person. Your gift today will enable a child in Kenya to stop walking for water and start going to school. Or, empower a mom in Tanzania to gain new job opportunities, instead of worrying about how to gather water for her family. Your gift today will transform lives.


The Sweet Family is a team of superheros collectively on a mission to save society.

Sweetfeet was founded by Arzelle Lewis, aka Shoeman. For the past 2 ½ years, Shoeman has delivered over 8,500 brand-new shoes to kids with the help of community sponsorship.  

Shoeman has also created a “STREAM” Leadership Program called, “Sweet Science Incubator.” SSI is marrying the arts with business via Financial Literacy and our series of instructional workshops. The workshops introduce critical thinking, decision-making, and money-related activities for teenagers and young adults. The workshop curriculum is based on Science, Technology, Robotics, Engineering, Arts, & Math. Our vision is partner with successful leaders/businesses in different industries to help us host our ‘Real World’ events.

To keep the momentum going, the Shoekids are continually honing their skills through our Business Center. The Shoekids learn teamwork, entrepreneurship, ownership, marketing, and how to run a successful business. The Shoekids are majority owners of the “SHOEKID” brand. The Sweetfeet Staff and the Shoekids are planning to open their own sneaker store in 2021.

Shoegirl tells the story of an everyday female championing through life. Shoegirl is more than a lifestyle, she’s an attitude... The female attitude of empowerment. Shoegirl holds the Baton as she crosses the finish line. Everyday she wakes up and she knows the race is already won. Jaliyah Manuel is the face of the “Shoegirl” movement. Her goal is to not only make it to the WNBA, but to create an equal pay policy for female athletes in professional sports.

Who we are: The Sweet family is a team of Superheroes, collectively on a mission to save society.

Donate to the Sweet Family