We have been running lead generation for Easy Exercising since they began in January 2018. Easy Exercising started with their first two clinics in Brisbane, Australia and were ready to open a third. They had many requests from seniors who love the idea and want it near to where they live. But the team also had trouble finding up-to-date Census data on income for different suburbs, to decide where it was best to go. While they keep their fees low, many clients are on the pension, so Easy Exercising needed a balance of market size + ability to pay. There had certainly been no shortage of requests in their ad comments!
Let social media, with its fabulous user engagement, do its thing! Here is the post that appeared in people’s Facebook news feed:
A flow was activated if they showed interest, keeping ‘dud’ leads out of the system.
The user was then asked to choose which location they’d prefer …
And from there, we asked which details we should use to keep them updated. Simple.
Sure, with the budget of just over four hundred dollars, and the region’s small population size the numbers were never going to be big enough to be statistically significant.But the experiment was useful enough to help our clients listen to their audience and make the right move.Easy Exercising opened their third studio just near Cleveland (at Wellington Point) in July 2020 (delayed a couple of months because of the CoVid-19 shutdowns). As a by-product they added 37 email addresses to their list plus collected messages from the actual post.
The messages on the post resulted in their first booking.
In the lead up to Hamilton Island Race Week, the team needed to save time answering questions from people who were “just looking”. So we built a Messenger flow that let people get answers to FAQs in an engaging way, and then move to the booking form if they were keen to spend a week crewing on a Volvo 60 ocean racer.
Grand Prix Yachting’s Messenger Flow is a great example of the team having to spend less time on admin and freeing up more time to get out on the water. … and yes, everyone who signed up had an amazing time!
Any ecommerce brand benefits from a solid email list - it helps keep ROI high at competitive times of the year, when big brands drive up the costs of paid traffic, and means that the brand can really connect with its customer base for the long term.
71.4% of those gave their email address as backup. Compared to a general landing page conversion rate of 20%, this was a far more effective method for the brand.
Once we had the email address logged, users were redirected immediately to a URL where they could download the ebook.
We then also sent them the ebook via email.
Once you get someone onto your list, make sure you pay attention to them. Keep it human - just nurture the relationship so that you’re top of mind. You can download our bonus email sequence template here from our Copywriting for Profit site, and adapt it to suit your business.
What’s great about this sequence is that it walks the person through the “thing” they downloaded. This makes sure they get the benefit of the information (how many of us are guilty of thinking “I’ll read that later”?) and gives you a good reason to be in their inbox.
We’ve improved it from the one used for Daisy Cup so that it’s GDPR compliant, for anyone using this in Europe. If you don’t have a ManyChat Account, it’s easy to set up here. At just USD$10/month it’ll become part of your “secret weapon” toolbox.
Click the Red “Order Now” button, select ‘Article/Blog Post up to 1200 words’ and put your details on the Campaign Brief after payment.
For instance, we went all the way with Daisy Cup, using the caption: "Aunt flow feeling like a heck no? C'est la menstruation! We made an eBook full of tips to help soothe those troubles when the moon rears its ugly head. Download in Messenger..." But you might want to start with something more generic so that you can adapt it easily, like the one here.
Walk them through it. Let them know you’re able to help if they need assistance. Be top of mind when they need what you do. Download your copy of this follow-up email sequence and adapt it to suit your business.
Clients happily paid for it as part of their full campaign setup. But today I’m giving it away to you for free. It’s GDPR-compliant and perfect for building your email list. Download it here right away.