funsquare

funsquare

How Funsquare created the fabulous problem of having to slow down their ad spend, to ensure stock levels coped during the first month of working with McKee Creative

10.63X

ROAS

69%

Sales Increase

30 DAYS

For results

01
01

The Challenge

The thing about a successful marketing campaign is that it solves one pressing problem, only to create another. And that’s exactly what Funsquare discovered when launching their paid traffic campaigns in February this year.

The Funsquare team are well-qualified to build such a, well, fun brand. With little ones at their feet and a background in logistics, they figured there was room for a made-in-Australia product that brings screen-free play (and a few minutes’ peace for parents to have a cuppa) to households everywhere.


02

How we did it

Funsquare’s sofas are designed so that kids can literally mess up the furniture: think mysterious adventures as Indiana Jones, swimming across moats and scaling castles to find forbidden treasure hidden in the dragon’s fiery lair … ACTUALLY building a wonderland right in the living room. One to jump around on, that’s comfy and colourful.

And one that is as forgiving to the everyday food and drink accidents as your favourite nana who says “never mind, it’s all fixed.”

With a swag of joy-and-action-filled images, we knew we’d be on a good thing running this campaign.

And as usual, Facebook surprised us … 

The ad that pulled the most sales, and continues to outperform all the gorgeous videos of fun-filled play?

A simple product image with text that features all the practical benefits a parent could dream of.

No problem; we’ll run with it ;)

02
03

The results

10.63 x return on ad spend in the first month of the campaign. 
Sales up 69%. And kids across Australia whose faces lit up when their Funsquare package arrived at their door.

The stock levels?

Yup … the team is monitoring those.

And, unable to hold back, they’re introducing new colours and accessories soon.

Watch this space - visit Funsquare here.

Want to have our team help boost your revenue? Apply to become a client below.

NOTE: With the changes happening to Facebook’s ability to attribute data (at the time of writing, due to Apple’s iOS changes), we’re moving back to the old school big-picture evaluation. We’re measuring increase in sales in the back end of client’s sites, and of course keeping an eye on Google Analytics. Small-budget businesses will still clock up wins regarding return on ad spend, but cost per acquisition is rising. Talk to us about why our full system build (paid traffic, email, SEO and - where useful - Messenger and SMS marketing) gives the best bang for your buck.

03
04

Subheading

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04
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Subheading

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05
06

Subheading

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06
07

Subheading

Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.

Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.

Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea. Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.

Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.

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07
08

Subheading

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Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.

Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.

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08
09

Subheading

A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.

People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever reaching anywhere near their potential.

Ask for what you want. You usually won’t get it, and often the rejection will be painful. But when this works, it works surprisingly well.

Almost always, the people who say “I am going to keep going until this works, and no matter what the challenges are I’m going to figure them out”, and mean it, go on to succeed. They are persistent long enough to give themselves a chance for luck to go their way.

Airbnb is my benchmark for this. There are so many stories they tell that I wouldn’t recommend trying to reproduce (keeping maxed-out credit cards in those nine-slot three-ring binder pages kids use for baseball cards, eating dollar store cereal for every meal, battle after battle with powerful entrenched interest, and on and on) but they managed to survive long enough for luck to go their way.

To be willful, you have to be optimistic—hopefully this is a personality trait that can be improved with practice. I have never met a very successful pessimistic person.

09
10

Subheading

Most people understand that companies are more valuable if they are difficult to compete with. This is important, and obviously true.

But this holds true for you as an individual as well. If what you do can be done by someone else, it eventually will be, and for less money.

The best way to become difficult to compete with is to build up leverage. For example, you can do it with personal relationships, by building a strong personal brand, or by getting good at the intersection of multiple different fields. There are many other strategies, but you have to figure out some way to do it.

Most people do whatever most people they hang out with do. This mimetic behavior is usually a mistake—if you’re doing the same thing everyone else is doing, you will not be hard to compete with.

10
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