We sat down with Darren to divulge all our favourite secrets for making copywriting an absolute breeze & guaranteeing results every time.
We talked about how instead of playing eeny, meeny, miny, moe with the metrics to add and leave, you need to ask yourself some important questions.
Better relationships, where you consider the real needs, preferences and motivations of your people - and the people you serve - supports tribalism, communities and the social bonding we humans crave. When you get this right in your agency, you'll attract more aligned clients, build a high-performance team and create the space you need as the owner to spend your time doing what you love best (and what grows your business).
I’m a female founder, seasoned marketer, and head of McKee Creative. McKee Creative operates differently to most agencies, in that we build full marketing ecosystems for our clients.
How to earn 30 per cent of your revenue via email. One of our clients earned 47 per cent of her revenue via email in the past seven days. Overall, though? 30 per cent is quite usual. If you’re not earning a good proportion of your revenue via email it’s possible you are leaving a chunk of money on the table.
It costs five times more to attract a new customer than to keep an existing one. So why are only 30% of agencies putting in as much effort into customer retention as they do with customer acquisition? We noticed that the key to a successful agency is just that: they don’t risk losing clients by keeping things status quo. They continuously work to improve their clients’ experience. But they don’t do it alone.
Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? We provided some tips to help!
We outlined the magic of copywriting and broke up the process into bite sized chunks to make it much more digestible and significantly unintimidating.
When it comes to online marketing, going the DIY route is a smart decision for many small-business owners to test offers quickly, without the expense of an agency. However, easy access to social media marketing platforms, lack of time after a day “on the tools” and lack of planning can result in significant budgets being sucked down the drain, fast.
Plants! They are some of the most effective and easiest ways in which you can reduce anxiety and increase productivity at work. We spoke to Constant Delights to give them some insights to our favorites.
Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry groups whether any of their training libraries were still valid.
Today's episode looks at how you can think about your projects and the 4-steps to getting them ready to implement. We also take a really interesting dive into what the difference between strategy and projects are as well as what you need to do when running social media campaigns.