SEO: How to increase website traffic by 62% in just 3 months … without using paid ads

May 31, 2022

SEO: How to increase website traffic by 62% in just 3 months … without using paid ads

Find out how we increased a client's website traffic by 62% in just three months, and how you can do it too, without paid ads.

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SEO: How to increase website traffic by 62% in just 3 months … without using paid ads

Anyone who owns a website would, at one time or another, have asked themselves “How can I get more traffic to my website for free?” We sure have! It comes down, like anything, to the balance of time and money. In this post we will outline exactly how we increased a client’s website traffic by 62% in just three months, with no paid ads, and we’ll also share a list of other juicy improvements.

This article is particularly relevant if you have either of these questions on your mind:

  • How can I improve my SEO traffic in 30 days?
  • How can I increase my Google search traffic?

But first, whet your appetite with these lovely numbers that show the 62% increase in website traffic, increase in sessions by 78% and increase in time on site by over 14%, all within three months. We’ll show you exactly what we did.

data showing increase in website traffic by 62% within three months using SEO and blogging, with no paid ads.

The bonus is that anything you implement from this post will also help your paid ad campaigns, if you are running those. But for now, keep in mind that this client has run no paid ads at all in the three-month period we will focus on.

The best part about this is that increasing our client’s website traffic by such a big jump was not complicated.

Here are the exact steps we took:

  1. We implemented as many recommendations as time allowed after the website performance audit
  2. We implemented a keyword-first strategy with each page’s metadata
  3. We wrote and published one blog post each week on the topic, based on the things the client’s audience was searching for on Google. 

As well as increasing the website traffic, the site’s session duration increased by over 14%.

This is a valuable metric because, as stated earlier, the longer people spend on your site, the more likely they are to take the action you want them to take.

People will go to all sorts of lengths to increase “time on site”. One SEO person recently tweeted that she even uses vertical images at every opportunity, simply because it requires people to scroll further down the page. 

For our purposes, we focus on creating content that is genuinely useful. If the content answers the question that the reader has and leads them to the next positive step, it’s done the job.

To bring more traffic to your website, consistency in creating new and useful content is key.


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Where to now, for this client, as we continue to increase their website traffic?

We are about to begin work on the client’s second website, while also continuing work on the original site.

  • Publishing blog posts regularly.

  • Continue doing incremental improvements on site performance.

  • Being consistent, where their competitors are not.

You can do this in-house - follow the steps below.


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How can I improve my SEO traffic in 30 days?

“Many SEO firms will tell you that it takes 4 to 6 months to start seeing results.” (Forbes

A usual method is for an agency to spend the first month doing “research and discovery”, the second month beginning the technical SEO work, the third month focusing on content creation, then from month four the focus is on continued content creation, cleaning up low-quality links, and building social media campaigns into the mix.

We ain’t got time for that.

While 30 days is a big ask, we get onto things right away, doing the keyword research and starting the technical SEO right from month one, while getting the first four blog posts written and published to the site.

The keyword research and technical SEO then continues each month, right alongside the content creation.



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How can I increase my Google search traffic?

There are a number of steps you should take in your first month to help Google’s search engine find your site and increase your website traffic. 

1. Run a website audit using Google’s Lighthouse and follow the recommendations

Lighthouse is an open-source resource provided by Google to help you improve the quality of your web pages. It takes only a couple of minutes to run the audit, and the report generates a list of recommendations on how you can improve the page.

To run Google’s Lighthouse audit, right-click on your website, choose ‘Inspect’ and then click ‘Lighthouse’ at the top of the pane.

Choose whether you want the report for Desktop or Mobile performance (the toggles toward the right, and then click ‘Generate Report’.

Generate your website page performance report using Google's free Lighthouse tool.

You will then see the recommendations for your page based on four areas:

  • Performance
  • Accessibility
  • Best practices
  • SEO

Here is a screenshot of one for our agency, where you can see that our images loaded as .jpeg and .png are creating a load on the site and lowering performance. When we convert those to webP files (Next-gen formats), the report states we will reduce our load time by over 10 seconds.

Google's Lighthouse page performance report for McKee Creative's home page; once we alter our image formats to Next-gen webP formats, the report states we will save over 10 seconds of load time.

As a comparison, here is the report from Google’s own Lighthouse page at the time of writing (just so that you don’t get all discouraged on your site’s performance … just keep at it!)

As a comparison so that you don't get discouraged, note the Google Lighthouse's own page shows a performance of 50%, with the report making the same recommendations about serving images in Next-gen formats.


2. Improve your site’s Metadata

Cover these basics as you create each blog post or page on your website.

  • Include relevant keywords or search terms in your page titles
  • Consider the description of your website and ensure that what you write there will encourage people to click through and learn more.
  • Think about keyword metadata while creating content for each page of your site; use it in the first paragraph and, in a natural way, throughout your content.

Easily keep track of your Metadata as you build each website page, by making a table in your draft document that includes the meta title, meta description, URL slug and keyword.

3. Create a Frequently-asked Questions section on your website

Make sure you have created a Frequently Asked Questions section on your site. When you answer real questions (instead of what you think people should know) you build immediate relevance. The bonus is that this section can also help to increase the time people spend on your site - a great metric both in the eyes of Google and in the bigger priority of sales … the more time people spend there, the more likely they are to click through and buy.

If you are a service-based business, let people know what they need to have in place before they work with you, how much lead time you might need, and set clear expectations.

McKee Creative's All-in-one Business Marketing Kit's sales page includes a section for frequently-asked questions.

4. Create a strong ‘About’ page on your website

A clear ‘About’ page instantly builds kudos towards showing that you are an expert on your topic. In the page, also make sure to include anything that shows your concrete authority in the industry.

Include “social proof” - endorsements from people who have worked with you - and share your brand’s values. If you have a long term vision, share it right from the outset. Many people will be attracted to your ideas, and decide that “if that’s where you’re going, I want to come too.” (Side note: for an excellent resource on creating a very effective “Vivid Vision”, pick up Cameron Herold’s book of the same name.)

Create a strong 'About' page for your website to help build authority and drive relevant traffic to your website.

5. Make sure each image is clearly labeled, and use that alt text!

Labeling images is something often overlooked, but when you do, your site’s images can be found on Google Image Search. Use your keywords as part of your images’ alt text, and you’re good to go!

6. Create new, relevant and useful content as often as your resources allow.

For the client in this case, we published one blog post each week. The sky is the limit and will be dictated by your resources. But the key truly is:

  • be consistent
  • be relevant
  • provide reliable information
  • solve the problem that brought the reader to your page
  • include a call to action on each

Speaking of calls to action, if you would like help, you can contact us to run an SEO audit and provide you with a recommended list of blog topics that will get you through your first three months.

Alternatively, you can have us do it for you.

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