We had a client from our free Ecommerce Advice group come to us for some help with their ad account. Though they were bringing in some sales, their ROAS was sitting at 0.87 – which didn’t reflect the value of their brand at all. They wanted to scale their overall return on investment and lower the costs across the board ...
We had a client from our free Ecommerce Advice group come to us for some help with their ad account. Though they were bringing in some sales, their ROAS was sitting at 0.87 – which didn’t reflect the value of their brand at all.
They wanted to scale their overall return on investment and lower the costs across the board, so they purchased one of our ad packs through Your Ads on Demand, and we took a look at where it was at.
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We knew it was possible to lift their return, thanks to the incredible ethos this brand stood by, the quality of what they had to offer, and the experience we had selling a strong brand voice to an audience. All we needed to do was give them the leg up they deserved.
We needed to put their brand in the very best light with some flawless ad copy that was aligned with their values, their brand tone, and would attract their dream clients.
So, we went ahead doing our research. We found this brand had an amazing brand tone that reflected wonderfully on their social media accounts – we just needed to carry it through to the ad account.
We wrote 5 variations of Top of Funnel ad copy, 3 variations of Middle of Funnel ad copy, as well as copy for a DPA campaign, too. It’s our usual formula for breathing some love into an ad account, and we knew the results would be a hit.
A 75.48x return on ad and a 46.60x return on another in just one day of switching the ads on
With an average return of 15.83x and an average cost per action of just $9.71
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This brand stands by ethical values, timeless designs and an unbeatable level of quality in everything they do. It was easy, with the right copy and the right targeting, to put these products in the limelight. And this brand’s signature design took it from there.
It’s a testament to what good copy can do for a brand, and how easy it can be to switch an ad account around with some fresh ads, a different perspective, and a team dedicated to putting the best of your brand on display.
If you’re interested in working with a team that knows how to grow your online business and shine the right light on your brand? Follow in this brand’s footsteps and order some fresh ad copy here, or apply to become a client below.
And don’t forget to jump into our free Ecommerce Advice group for insights into what we’re doing behind the scenes and a direct line of communication to our lovely team. Join here.
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