Find out how McKee Creative improved on Megaphone Marketing’s ecommerce results by a whopping 45% (That's just in Month 1 ... scroll down to see Month 2 and 3)
When looking to hire a digital marketing agency it’s quite natural to go for the glossiest storefront, even in a digital world. And we have huge respect for Megaphone Marketing with, at the time of writing, 6 locations in 4 countries. Megaphone’s founder, Maxwell Hertan, is a genuinely nice guy whose monthly challenges on YouTube are inspiring. We have a mutual friend in Curt Maly, and Max has a smart mind.
To help you get to know Megaphone, here is one of their ads:
But it says all’s fair in the cliche, right?
And this past few weeks we’ve been rather pleased …
A client recruited us to run their ad campaigns. When auditing the account we could see that they’d spent time with Megaphone Marketing.
The team at Megaphone Marketing tested a number of different audiences. The campaigns achieved:
~ an overall 3.14 return on ad spend, and
~ an average cost per purchase of $119.93 (total spend of $2,748.31/23 purchases).
We prefer to keep things simple.
We used the same offer the client had in place before.
Here are the results:
That’s significant, any way you look at it.
We increased the return on ad spend by 2.8x to an average return of 8.78.
Our method is always to take the simplest, most logical route possible so that we can bring the most lucrative returns in the shortest possible time.
This month we’ll be increasing the reach for this brand by:
In addition we have set up Google Analytics 4 after discovering this client still only had a Universal Analytics account. With Google sunsetting the Universal Analytics accounts next year and not retaining the data, it is important for brands to be collecting as much data as possible through GA4, now.
We’ve linked it to Google Search Console so that we can index new blog posts as soon as they’re published, and monitor search volume.
In November, we continued to improve the results, bringing the cost per sale down to $53.45 (a 19% reduction).
And December to date? Cost per purchase is down to $36.52, a further 31.67% reduction.
If you’re looking for a digital marketing agency that not only holds its own against the “Big Dawgs”, but can significantly improve on their results, apply to become a client of McKee Creative.
Here’s to your success!
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