The step by step guide to make sure people find your business on Google Maps, get 5-star reviews and sign up for your services.
How often have you been looking for a service nearby, and missed the exact thing because it didn’t show up on Google Maps?
Mechanic near me
Spa near me
Restaurant near me …
Don’t be that business owner.
It’s easy to make sure your business is found, and then to make sure people buy from you, when you set up your Google My Business profile perfectly.
Your Google My Business (GMB) profile comes with excellent benefits:
Even for our ecommerce clients, we create a GMB profile to increase their brand’s visibility online. While the primary purpose of a GMB profile is for local search, why not take advantage of that extra “billboard” that comes for free, and which you can link to your main site?
This post contains everything you need to get your GMB profile set up.
You’ll also find tips for optimizing your GMB profile so that you get the best out of it.
Adding your services to your Google My Business profile is a great way to let potential customers know what your business offers.
Here's how you can do it:
Once you've added your services to your Google My Business profile, they will be visible to potential customers who search for your business on Google.
Make sure to keep your service information up to date and accurate to ensure the best possible experience for your customers.
Set a calendar reminder for, say, every three months, to go back and review your services and images.
Make sure you respond to reviews - Google will email you an alert at the email address associated with your Google My Business profile, telling you when you have a new review. Responding to reviews will help build engagement on your profile.
Even if the review is negative, keep in mind that other people are watching to see how you handle the situation. Respond to the review promptly and in a positive, respectful way. When people see how you handle a not-so-great situation well, they will build respect for your business.
Request reviews regularly. You can click here to use Google’s tips on different ways to request reviews.
Once you have a verified review, you can have that automatically sent to display on your own website using the no-code platform, Zapier. Click here to find Zapier’s ‘recipe’ for this.
Also, expect to get messages via your Google My Business profile, so do check the email address you use for the profile. Answering messages fast can make all the difference to your bottom line!
McKee Creative's team will set up your Google My Business profile for a flat fee of USD$500.
How does it work?
As well as setting up your Google My Business profile, you want to create a consistent marketing system for your business.
If you make time to create 3-5 organic posts per day on Instagram and Facebook for a year, you will build up a good following and see sales come in. However the problem with that is that if you only ship to a certain region or country, it’s hard to only build followers from that area.
Instead you will find that a paid ad strategy allows you to target the locations and demographics you serve.
Create a system that spreads your risk (relying on paid ads can be problematic in itself) by building:
~ Search Engine Optimization (SEO)
~ Email marketing, to new and existing customers
~ publishing weekly blog posts on your website to build authority, so that Google sends more visitors your way
~ amplify your efforts with paid ads on Facebook/Instagram and Google. Some business find TikTok is a good fit too, but we always recommend starting with the Facebook/Instagram + Google combo. Meta’s system is excellent for helping people discover new products, while Google ads are perfect for scooping up buyers who want exactly what you provide, now.
Have us set up your Google My Business profile.
Or, choose the All-in-one Business Marketing Kit. We set up your marketing campaigns as we would for our in-house Economy Package clients, test it for two weeks and then create personalized training videos. We show you how to run it yourself so that you can save on monthly fees.
Would you like ad copy for paid ads or organic posts?
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- Sarah Griffiths, client of McKee Creative with 2 brands under McKee Creative’s management.
Jo’s marketing agency, McKee Creative, connects clients with their customers. Clients love the full-service approach that includes website build and SEO, paid marketing campaigns on Facebook, Instagram and Google, plus looking after emails and content creation.
Over 80 marketing agencies engage Jo to consult on strategy and communications, and her work has contributed to a number of 7-figure marketing campaigns.
When she’s not immersed in all things digital, Jo really likes to go sailing … she reckons nothing beats the sound of water along the hulls of her Volvo 60 ocean racing yachts, ‘Merit’ and ‘Spirit’.
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