How It’s Jean Riley achieved a 412% return through Facebook and Instagram campaigns
4.12X
Return on ad spend
111%
Increase in purchases
This exquisite range of jewellery made in Brisbane was reasonably new to the market, and particularly new to a structured campaign on Facebook and Instagram.
The client had been posting on Instagram and seeing moderate growth, but knew a clear strategy was required.
We launched with ‘The Friendly Grocer’ collection and instigated Rapid-Fire testing to establish baselines for a competitive Add to Cart cost.
This allows us to tell within hours which ad sets are performing well, and which should be swapped out for another test. Continuing to split test with a blend of creative formats, we compared lookalike and interest-based audiences, then retargeted with dynamic product ads. These ads show the prospective customer the exact product they had been browsing on the website, with the copy including a specific call to action for that item.
A two-layer campaign proved sufficient to begin to scale the ad spend.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea. Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea. Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.
People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever reaching anywhere near their potential.
Ask for what you want. You usually won’t get it, and often the rejection will be painful. But when this works, it works surprisingly well.
Almost always, the people who say “I am going to keep going until this works, and no matter what the challenges are I’m going to figure them out”, and mean it, go on to succeed. They are persistent long enough to give themselves a chance for luck to go their way.
Airbnb is my benchmark for this. There are so many stories they tell that I wouldn’t recommend trying to reproduce (keeping maxed-out credit cards in those nine-slot three-ring binder pages kids use for baseball cards, eating dollar store cereal for every meal, battle after battle with powerful entrenched interest, and on and on) but they managed to survive long enough for luck to go their way.
To be willful, you have to be optimistic—hopefully this is a personality trait that can be improved with practice. I have never met a very successful pessimistic person.
Most people understand that companies are more valuable if they are difficult to compete with. This is important, and obviously true.
But this holds true for you as an individual as well. If what you do can be done by someone else, it eventually will be, and for less money.
The best way to become difficult to compete with is to build up leverage. For example, you can do it with personal relationships, by building a strong personal brand, or by getting good at the intersection of multiple different fields. There are many other strategies, but you have to figure out some way to do it.
Most people do whatever most people they hang out with do. This mimetic behavior is usually a mistake—if you’re doing the same thing everyone else is doing, you will not be hard to compete with.
Book your free strategy call. Click here to fill in your details so that we can prepare for the call
Every week you'll get one actionable tip to make your marketing more profitable.
