How Easy Exercising turns $18.92 into $1440 with online marketing campaigns.
1114
Leads at $18.92 each
4
Clinics now thriving
COMMUNITY
Who are loyal & joyful
Marketing power-assisted exercise equipment sessions for retirees and people facing operations initially sounded like a tough gig.
However, time spent working out the brand and developing a clear message has paid off in the form of expansion + people who have found a sense of community.
We worked with the client to settle on the brand name “Easy Exercising” with the tagline “laughter and a cup of tea included.”
The hook is a free trial session, to overcome the hurdle of people not knowing what this kind of equipment would be like.
To build on our initial photo shoot, we encouraged clients to make short videos explaining how they can now bend down to pick up their dog, or tie their shoelaces, or how getting out in the garden doesn’t leave them in pain the next day … because they go to Easy Exercising.
"People like us do things like this."
- Seth Godin
The aim of all images and videos for this client is not to be polished, but to keep it real.
And it's working. From Easy Exercising's first clinic launch at Sunnybank Hills in January 2018 we have helped them reach the opening of their fourth clinic at Morayfield in 2021, with interest from people throughout South-East Queensland and down the east coast to Victoria.
Because the client makes strong guarantees on their website, we don’t run any traffic there from Facebook (the Facebook policies don’t cope at all with people making bold claims). Instead, we run lead forms and Messenger campaigns (via ManyChat) and have found we don’t need any engagement first now that the campaign has bedded down.We add long-term value to the Easy Exercising community with a Facebook group for each clinic; their clients get together for social occasions and genuinely look out for each other.
The clients have recently asked us to begin a structured combination of SEO and Google Ads to experiment with the “search intent” of Google’s platform, so watch this space.
On average, Easy Exercising’s clients spend $1440/year. Approximately 25% (278) of the leads are converted to new clients. That’s an 18 x return on their ad spend in the first year, with many clients now in their second year of membership.
“So good to be able to do exercises. Feel so much better after each session. Everyone is so friendly. Love it.” - Robyn Hopkins
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea. Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea. Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Eum sumo admodum id. Eirmod referrentur usu te, quo no quidam percipitur. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea.
Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus.
A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.
People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever reaching anywhere near their potential.
Ask for what you want. You usually won’t get it, and often the rejection will be painful. But when this works, it works surprisingly well.
Almost always, the people who say “I am going to keep going until this works, and no matter what the challenges are I’m going to figure them out”, and mean it, go on to succeed. They are persistent long enough to give themselves a chance for luck to go their way.
Airbnb is my benchmark for this. There are so many stories they tell that I wouldn’t recommend trying to reproduce (keeping maxed-out credit cards in those nine-slot three-ring binder pages kids use for baseball cards, eating dollar store cereal for every meal, battle after battle with powerful entrenched interest, and on and on) but they managed to survive long enough for luck to go their way.
To be willful, you have to be optimistic—hopefully this is a personality trait that can be improved with practice. I have never met a very successful pessimistic person.
Most people understand that companies are more valuable if they are difficult to compete with. This is important, and obviously true.
But this holds true for you as an individual as well. If what you do can be done by someone else, it eventually will be, and for less money.
The best way to become difficult to compete with is to build up leverage. For example, you can do it with personal relationships, by building a strong personal brand, or by getting good at the intersection of multiple different fields. There are many other strategies, but you have to figure out some way to do it.
Most people do whatever most people they hang out with do. This mimetic behavior is usually a mistake—if you’re doing the same thing everyone else is doing, you will not be hard to compete with.
Book your free strategy call. Click here to fill in your details so that we can prepare for the call
Every week you'll get one actionable tip to make your marketing more profitable.
