The Power of Influencer Marketing: an Astounding 12.3X Sales Increase in a Week
12.3X
Sales Increase
$52,633
In 7 Days
300
New Customers
Cienna Designs came on board with us and wanted to expand from selling exclusively wholesale to marketing their online store directly to customers.
When they came on board with us, they were only doing $4k a week with a website that needed a facelift. Their messaging and USPs needed refining and we had to start from scratch when it came to finding their audience.
And the thing with Cienna’s audience (Australian women, 40+, boho fashion lovers) is they tend to already have a collection of go-to brands and don’t like to risk buying clothes online from new stores because they don’t trust the fit and quality. The models in Cienna’s product images weren’t exactly representative of this audience either, so this was something we needed to work around quickly.
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We needed to do things a little differently. For this audience, still images and carousel ads were not going to cut it, not even with scroll-stopping copy.
These are the type of women who value word of mouth above all else, especially when it comes from someone like them. That’s where influencer marketing came in.
Choosing the right influencer for your audience is crucial. For Cienna, @letmetrybeforeyoubuy aka Natalie Angel was the perfect choice. She’s down-to-earth, approachable and fit right into Cienna’s audience persona.
She filmed a video of herself trying on and styling Cienna’s gorgeous boho clothes and described the feel, fit and look to her viewers.
We went ahead and turned Natalie’s video into ads and the rest is history…
$52,633 worth of sales in 7 short days.
Upwards of 300 new people in the store’s database who we’ve set up a beautiful nurture campaign for.
Cienna has a group of loyal fans, not people we’re begging for attention. People who saw how beautiful each piece looked on Natalie (a woman they identify with) and hit “buy now” right away.
These women will become loyal customers for years to come, purchasing new releases and recommending Cienna to their friends.
Watch this space - visit Cienna Designs here.
Want to work with our team to grow your online business? Apply to become a client below.
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A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.
People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever reaching anywhere near their potential.
Ask for what you want. You usually won’t get it, and often the rejection will be painful. But when this works, it works surprisingly well.
Almost always, the people who say “I am going to keep going until this works, and no matter what the challenges are I’m going to figure them out”, and mean it, go on to succeed. They are persistent long enough to give themselves a chance for luck to go their way.
Airbnb is my benchmark for this. There are so many stories they tell that I wouldn’t recommend trying to reproduce (keeping maxed-out credit cards in those nine-slot three-ring binder pages kids use for baseball cards, eating dollar store cereal for every meal, battle after battle with powerful entrenched interest, and on and on) but they managed to survive long enough for luck to go their way.
To be willful, you have to be optimistic—hopefully this is a personality trait that can be improved with practice. I have never met a very successful pessimistic person.
Most people understand that companies are more valuable if they are difficult to compete with. This is important, and obviously true.
But this holds true for you as an individual as well. If what you do can be done by someone else, it eventually will be, and for less money.
The best way to become difficult to compete with is to build up leverage. For example, you can do it with personal relationships, by building a strong personal brand, or by getting good at the intersection of multiple different fields. There are many other strategies, but you have to figure out some way to do it.
Most people do whatever most people they hang out with do. This mimetic behavior is usually a mistake—if you’re doing the same thing everyone else is doing, you will not be hard to compete with.
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